Cullen owns 50% of Soul Bar and Bistro. Specializing in fresh New Zealand cuisine with an emphasis on seafood, Soul was voted one of the top 50 new restaurants in the world for 2005 by Conde Nast. It has also won a number of New Zealand industry accolades.

Located in the heart of Auckland's acclaimed Viaduct Basin, home of two America's Cup regattas, Soul Bar offers superb food and a magnificent view across the marina.